southparc.

I love liquid. Why? Because it’s flexible, it adapts. And I’m getting really fascinated by the new (technical) possibilities for the web. Liquid websites are great, because they are build with only one target in mind: relevance!

A liquid website contains all content a certain company/brand/person wants to share with the world. Information, stories, news, pictures, schedules, graphs, videos, music, posts… you name it. But it’s not thrown in your face. No! All this (branded) content is patiently waiting to be activated by a visitor, hoping to be relevant. Pick me, pick me!

Assuming a website fascinates you, or at least has something interesting, you will return and a liquid website will learn from your visits, your clicks… and adapts. The more you come back, the smarter it gets, improving relevance time after time.

Does it work? Can it be done? Hell yeah, ever heard of Google?

Ben